B4. How global is the appeal of your tree main texts?
All of my artists (Nirvana, Radiohead and Lady Gaga) have different global appeals, some more than others.
Out of my three main texts, Lady Gaga may be considered the most globally appealing. Being signed to Interscope Records (a major, world-wide label attached to Universal), 'Born This Way', her second studio album was internationally successful. This would have been aided by the money invested by such a large record company using large budgets, extremely technical music videos to create a high production value value.By being singed with Interscope, Gaga's tour covered Europe, Asia and North America, calling it the 'Monster Ball Tour'. Creating a theme, Gaga continued to call herself 'Mother Monster' and her fans 'Little Monsters'. This creates a parasocial relationship between herself and her fans, with Gaga's Twitter account having 41.4 million followers to date. By retweeting the tweets of her fans, Lady Gaga allows her audiences to believe that she is one of them (socialising like any other person) therefore creating a one-sided, interpersonal relationship. Her fans, calling themselves 'Little Monsters' can be found globally, and the reason for their success is identity. Her fans can join forums to talk to other Little Monsters called Littlemonsters.com (a website which fans could locate anywhere).
Whereas, in the 90s limited technology meant Nirvana's music could not reach global success as quickly as Lady Gaga has. Without the internet (and sites such as Amazon, YouTube and iTunes in which audiences can stream or buy music instantly), Nirvanas record label, Geffen relied on Live Performance and Word of Mouth to create appeal. Even being signed to such a huge label, both Nirvana and Geffen didn't realise how global their music would become. Album sales shocked the record label, with them only shipping 46,000 copies of the album to US stores and 35,000 to UK stores, however went on to sell 30 million copies (and still being sold). Nirvana (or their label) have now gone on to create a 20th anniversary album for the death of Kurt Cobain, which would have gained massive amounts of publicity (via word of mouth, magazine articles
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